The Brooklyn Wellness Club space in Bed-Stuy, Brooklyn
One of Brooklyn’s Few Black Woman-Owned Creative Wellness Clubs

Help BWC Build More Community Programming, Entrepreneur Opportunity, and Care.

We are raising $25,000 to expand the programs people already come to BWC for, create paid opportunities for the entrepreneurs and practitioners who make this work possible, and build the staff capacity needed to serve more people consistently.

This campaign supports BWC directly while we build toward our nonprofit arm. Contributions are not currently tax-deductible.

The Community Investment GoalThe goal is clear: expand programming, support the Collective, build staff capacity, and keep BWC operating so the community can access this work consistently.

Mission + Goal

Build the infrastructure behind community care.

BWC is raising $25,000 to expand community programming, pay more entrepreneurs and practitioners to lead, build administrative and programming support, and keep the physical space operating.

  • More consistent BWC-led community programming
  • More paid opportunities for BWC Collective members
  • More staff capacity for scheduling, communications, and partnerships
  • More stability for the space that makes the work possible
Who We Impact

Black women are our center. Community is what we build.

The campaign supports the people who gather, learn, practice, facilitate, and build at BWC: Black women, entrepreneurs, practitioners, artists, educators, founders, neighbors, and community members seeking wellness, creativity, and belonging.

  • Community members receive more accessible programming
  • Entrepreneurs gain income, visibility, and a home base
  • Facilitators receive stronger coordination and support
  • Brooklyn keeps a rare Black woman-owned creative wellness space

Make the work easier to access and easier to sustain.

Your contribution helps BWC move from founder-led survival into a stronger community-supported model with real programming, staffing, and impact.

Contribute Now
Community gathering at The Brooklyn Wellness Club
The Why

Community care needs infrastructure.

BWC is a home for wellness, creativity, entrepreneurship, and belonging in Bed-Stuy. People come here to move, rest, gather, launch ideas, host events, build businesses, and be seen in a room that reflects them back to themselves.

The next chapter is about moving from constant founder-led survival into a stronger, community-supported model: more programming, more paid opportunities for Collective members, more administrative support, and a more sustainable physical home.

Every contribution helps turn a viral moment into long-term infrastructure for Black women, entrepreneurs, and community wellness in Brooklyn.

What Exists Now + What Expands

People already come here for care. Now we need capacity.

Your contribution supports the programs already rooted at BWC and helps us expand them into a more consistent, community-serving calendar.

Community Programming

Dear Black Women + BWC-led experiences

What exists now: Dear Black Women gatherings, movement and wellness experiences, retreats, open houses, workshops, and creative community events.

What expands: a more consistent calendar of accessible wellness, creativity, and community-care programming.

  • More opportunities to return weekly and seasonally
  • More spaces for rest, reflection, movement, and connection
  • More accessible entry points beyond private events
Entrepreneurs + Collective

Paid opportunities for the people doing the work

What exists now: The BWC Collective brings together practitioners, therapists, healers, artists, educators, and founders building real work in community.

What expands: more paid facilitation, collective-led classes and workshops, space to test new ideas, and more visibility for member businesses.

  • Entrepreneurs earn income through community programming
  • Community members get access to more practitioners
  • BWC becomes a stronger ecosystem, not just a venue
Staff + Operations

The behind-the-scenes support that makes care possible

What exists now: much of BWC’s programming, communications, scheduling, partnerships, and day-to-day operations are carried by the founder.

What expands: admin and programming support to coordinate events, communicate with the community, support facilitators, and follow through with partners.

  • More consistent communication
  • Stronger event coordination
  • Better support for facilitators and community members
Where the $25K Goes

The goal is specific. The impact is direct.

This budget turns the campaign into a clear implementation plan: programming, entrepreneurs, staff support, and space operations.

$8K Expand Community Programming

More BWC-led wellness, creative, and community experiences, including Dear Black Women and accessible programming rooted in rest, creativity, and connection.

$6K Support Entrepreneurs + The BWC Collective

Paid opportunities, programming, and resources for entrepreneurs, practitioners, facilitators, and creatives to grow their work through BWC.

$6K Programming + Staff Support

Administrative and programming support for events, communications, partnerships, scheduling, and the day-to-day work required to grow.

$5K Space Operations

Rent, utilities, insurance, supplies, maintenance, and the physical infrastructure that makes all programming and community work possible.

Make Your Contribution

Choose how you want to support the next chapter.

Give any amount, contribute monthly, or choose a contribution level that includes a BWC experience as our thank-you.

Prefer a Different Amount?

Give any amount.

Choose your own contribution amount and support BWC in the way that feels right for you.

Give Any Amount
Start Here Show Up
$35

Join Us for an Experience

Join us at one of our curated events as our guest.

Contribute $35
Restore
$75

Private 1:1 Wellness Experience

Enjoy a 60-minute wellness experience designed to restore and recharge.

Contribute $75
Custom
$500

Create Your Own Wellness Experience

Work with us to design a personalized wellness experience just for you and your group.

Contribute $500
Host
$800

Community Gathering Rental

Host your next community gathering in our beautiful space at 704 Dekalb Avenue.

Contribute $800
Signature Gift Signature
$1,500

The BWC Retreat Experience

Enjoy a curated half-day retreat, up to four hours, designed for your group.

Contribute $1,500
Major Support Legacy
$5,000

Custom Multi-Day Wellness Experience

Partner with BWC to create a larger custom wellness experience, on-site or on location, designed across multiple days. A legacy gift that anchors the next chapter of this work.

Contribute $5,000
What Impact Looks Like

What changes when the campaign is funded?

The campaign creates measurable outputs and human outcomes: more programs, more paid opportunities, more consistent support, and more people served.

Quantitative impact

  • More public and community-centered programs on the calendar
  • More paid opportunities for Collective members, facilitators, and practitioners
  • More consistent admin and programming support behind the scenes
  • More people served across classes, workshops, retreats, and gatherings
  • More transparent reporting back to donors and community members

Qualitative impact

  • People experience a room where they feel seen, reflected, and welcomed
  • Black women remain centered in the design of the space and the programming
  • Entrepreneurs and practitioners have a real home base for their work
  • Community members gain tools they can carry beyond the room: breath, movement, reflection, creativity, and connection
  • Brooklyn keeps a rare Black woman-owned creative wellness space rooted in care
Impact Data + Capacity Signals

The work already has roots.

These numbers sit at the bottom as supporting proof after the mission, timeline, budget, and contribution options are clear.

30+Entrepreneurs Supported
30+Events Hosted Annually
10+Years of Community Work
15–50People Served per Event
$25KGoal to Expand Capacity
The Impact Snapshot

Proof of work, proof of capacity.

These visuals make the fundraising goal easier to understand: what the $25K funds, where the work is already showing up, and what capacity can unlock.

How the $25K is allocated

The campaign is built around four clear investment areas.

Programming
$8K
Entrepreneurs
$6K
Staff
$6K
Operations
$5K

Current reach + capacity signals

BWC already has a proven base of community work. The campaign helps make that work more consistent and sustainable.

30+Entrepreneurs supported
30+Events hosted annually
10+Years of community work
15–50People served per event
Founder + Track Record

Paris Alexandra has been building rooms like this for years.

Paris Alexandra is a poet, educator, yoga teacher, mindfulness facilitator, and founder of The Brooklyn Wellness Club. Her work lives at the intersection of storytelling, movement, community, wellness, and creative leadership.

She co-founded the first Black woman-owned body-positive yoga studio in the United States, became Nike’s first global plus-size yoga athlete, received Brooklyn Arts Council support for community arts programming, and has been recognized across outlets including Forbes, CNN, Essence, Self, Well+Good, and MSN.

BWC is the permanent home for the work she has been building for more than a decade.

Help BWC move from community love to community infrastructure.

This is the moment to help a rare Black woman-owned creative wellness space expand what it can offer, pay more people to lead, support the entrepreneurs already building here, and serve the community with more consistency.

The Brooklyn Wellness Club · 704 Dekalb Avenue, Brooklyn, NY 11216

Return to Homepage